Upcoming LIVE Webinars

Live Webinar! Thursday February 23 at 1pm Eastern and 10am Pacific Presenter: Sandi Jerome

Take the inertia and fear out of the equation when deciding whether or not to switch DMS providers. Sandi's step-by-step process and checklist.

A step-by-step plan: This Webinar will feature long-time DMS guru, Sandi Jerome with her new ideas to not only surviving a DMS conversion, but making the process easier for all those involved. Even if it has been years since your last conversion, or years before your next , these tips will help you avoid future pain of switching systems or even sticking with what you have. She will take you step-by-step through the process from deciding if you really should change systems to picking the one best for your dealership. Sandi will discuss protecting your DMS database and picking the best date for the conversion. Finally she’ll provide a checklist to make sure nothing is forgotten – by you or the DMS provider. Visit with Sandi via this Webinar and avoid days and years of pain later on! Learn More

Live Webinar! Thursday March 1 at 1pm Eastern and 10am Pacific
Presenter: Jason Ezell, Online Predictive Analysis

Listen in as Jason tells you how you can read your prospective customer's "online bread crumbs." If you don't your competitors will!

Everyone knows that today's car shopper starts the process online way before they call or visit a dealership. With each click, search, and submission, these car shoppers leave behind valuable and insightful data and statistics about their habits, interests, and future behaviors. This data, when collected, aggregated, and analyzed, provides important information regarding online purchasing behavior and activity.

Join DealersEdge and Jason Ezell, co-founder of Dataium, on March 1, 2012 for an illuminating Webinar on what Dataium has learned about car shoppers over the past six months and how car dealers can become much more effective in their outreach to these prospective car buyers.

You will learn:
How to tap data from dozens of automotive websites to create automated, actionable business rules for your CRM system
How to read trail of crumbs left by "cookies" to track which Websites shoppers have visited
How to reduce the cost of finding which customers in your database are "in the market" Learn More

Live Webinar! Thursday March 8 at 1pm Eastern and 10am Pacific
Presenter: Paul Potratz

Paul offers Free Tips for improving the Conversion Rates from your dealership's websites with free tools and tactics!

Some dealers still spend a lot of money for a steady stream of leads provided by third-party lead generators. And more money spent does not necessarily result in more sales. There is a better way to improve lead-efficiency at your website and to improve how your online marketing targets highly-likely prospects.

Paul Potratz will discuss with you Free tools and tactics that can improve the productivity and efficiency of the leads you can and should be generating from your dealerships website. In this webinar you will be taken through a process for developing re-targeting and pay-per-click campaigns for your dealership website and mobile website too.

You will learn:
How to build conversion pages for specific offers and increase your sales and service leads 20, 40 or even 100% without hiring a vendor.
How to measure the effectiveness of your conversion pages
How to increase the leads by using special tools that Google provides free of charge.
How to keep your online visitors engaged even after they leave your website Learn More

Live Webinar! Thursday March 15 at 1pm Eastern and 10am Pacific
Presenter: Richard Owen

How GMs and Parts Managers alike can dissect the Parts Dept performance to find areas and strategies for improvement.

As dealership fixed operations expert Richard sees it, dealership general managers tend to know only two numbers about the parts department - the gross turn ratio and month’s supply. And those two numbers are misleading. What dealers and general managers don't know is the real efficiency of their parts operations. Both GMs and Parts Mgrs need to know things like the level of NS parts and the gross profit margin by sales type. Dealers especially need to focus on the concept of "true inventory turns." None of these figures will be found on the dealership operating report.

You will learn:
How to reconcile the general ledger parts inventory to the shelf count
What it means when NS or "watch" parts have an on-hand value
What your parts department's true selling margins are
The crucial difference between technical and calculated obsolescence
How to calculate and interpret inventory efficiency
The correlation of parts dept and service dept efficiency Learn More