Upcoming LIVE Webinars

Live Webinar! Thursday May 24 at 1pm Eastern and 10am Pacific
Presenter: Rob Campbell of the Mironov Group

How to use the new tools of Guerilla Marketing for your Fixed Ops departments - A multi-pronged marketing approach to bring in more parts and service business

All of those expired manufacturer and certified pre-owned warranties are opportunities for your dealership to bring in new faces. And your dealership doesn’t have to spend big bucks using traditional media outlets like radio, newspaper and television either.

A mix of traditional methods and alternative media is a great way to promote your service and parts business.

Join dealership fixed operations expert Rob Campbell and DealersEdge for a special workshop on ways to rebuild your service and parts business without breaking the bank.

You will learn:

A different approach to service marketing that is working in dealership’s like yours.
Attention-grabbing ideas to get your service department at the top of the customer’s mind
About low-cost alternative marketing channels (Note: It’s not just all about social media).
Case studies of innovative marketing campaigns –what’s working and what’s not.
How to close the gap between the perceived cost of your service versus the aftermarket. Learn More

Live Webinar! Thursday May 31st at 1pm Eastern / 10am Pacific
Presenter: Mark DeLucia of Dealermine

Most common performance measurements in the parts department to just too superficial. Learn the hidden costs so that you can improve inventory efficiency and department ROI.

Dealers have their own money invested in their parts inventory. So it’s no surprise that they pay special attention to parts department performance. Fill rates and obsolescence are important measurements. But there are some hidden costs in the parts department that are often overlooked. And these hidden costs can drive down your ROI, even when accounting profits look OK.

Join DealersEdge and parts inventory expert Mark DeLucia for a special webinar on identifying those costs and, more importantly, ways that all car dealers can improve the all-important return on their own invested capital

Attendees will learn:
· The Seven Non-capital Costs of Every Parts Inventory
· How to Take Advantage of the Similarities Between Investing in Parts and Investing in the Stock Market
· The weaknesses of manufacturer return programs.
· Where auction services fit into the picture.
· Donate the parts. This is a reasonable option?
· Advantages and disadvantages of the obsolescence liquidation option. Learn More

Live Webinar! Thursday June 7th at 1pm Eastern / 10am Pacific
Presenter: Jay Murphree of Action Integrated Marketing

The influence of the Internet has made the simple task of managing dealership advertising complex. Learn how to orchestrate many and divergent marketing efforts to deliver a unified and consistent customer-facing message.

Dealership advertising used to be relatively easy. You would update your newspaper ads, line up the billboards and maybe tape a commercial or two. All were designed to draw customers into your fishbowl - the showroom. Now the Internet and it various permutations has spawned many more channels to manage and many do not do it well.

Some dealers can now count up to 60 or more individual advertising-related vendors to manage!

This all leads to a complex array of both vendors and marketing activity, much of which may actually perform in conflict with each other. Delivering a consistent message across these many and divergent channels requires a new approach.

Join us for this opportunity to examine how these changes in dealership marketing have impacted your business and how you can gain the upper hand.

Attendees will learn:
All about Integrated Marketing and why a new approach is needed
What advertising and marketing platforms are available and how dealerships can successfully use all of them at the same time
How today's Internet car shoppers make critical decisions about the high-ticket purchases
How to coordinate your marketing efforts to communicate, influence and motivate shoppers to come to your showroom and buy from your dealership. Learn More

Live Webinar! Thursday June 14th at 1pm Eastern and 10am Pacific
Presenter: Jodi Kippe, Retail Dealer Group Crowe Horwath LLP

Failing to be alert for employee schemes to embezzle or otherwise steal from the dealership can be not only costly - It's embarrassing! Find out what to look for…

Internal theft in the dealership environment is even more troublesome than in other businesses of the same size. Auto dealerships handle a lot of money - Your profit margins may be narrow, but the volume of funds that funnel through the typical car dealership offer up an attractive target for otherwise valuable and thought-to-be trusted employees.

Dealers are almost always surprised when what was thought to be a trusted employee is discovered with their hands in the till. It's time to take the blinders off!

Simple diligence and control systems have proven to be very effective in keeping these opportunities to a minimum.

Join us for this Webinar where the professionals at industry accounting firm Crowe Horwath reveal easy-to-install observation and control systems to keep your profits safe from dishonest employees. Learn More

Live Webinar! Thursday June 21st at 1pm Eastern and 10am Pacific
Presenter: Brook Samples

Are your New Vehicle Departments operating at peak efficiency and profits? Just how would a knowledgeable "outsider" measure and analyze this key profit center? Let's find out!

Sometimes we are just too close to our own businesses to be able to get a clear picture of just what is going right and where we are totally off track.

But outside consultants take a different approach, and one that you can benefit from. They follow a process of investigation and observation that will lead them to what are often obvious problems that require addressing.

Visit with us via this Webinar as Brooke Samples outlines just what she looks for as she dissects a dealership's new vehicle departments. What financial indicators does she focus on? How does she take the financials and use this information to pin-point potential problem areas? And what observations does she employ to help her narrow down her search for a more efficient sales process and greater profits.

Join us for this installment of the DealersEdge Profit Center Health Check Up Series…. Learn More

Live Webinar! Thursday June 28th at 1pm Eastern and 10am Pacific
Presenter: Charles Feuss, J.D. of Felhaber Larson Fenlon & Vogt

Every dealership department manager needs to have a working knowledge of what the law says about your ability to terminate the employment of a not-needed or now-wanted staff member. Not knowing can result in very costly and troublesome mistakes. Learn now…

Dealerships and their management teams often stumble and violate the law when the time comes to fire someone. Often in the heat of the moment, and without knowledge of the potential harm they could be causing, the manager fails to execute certain safeguards.

"Employment-At-Will" is a great concept, but this great concept has been very much misunderstood by the average business owner or manager. Chances are that this employment law basic is totally mis-applied in your dealership.

Join with us for a primer on how to fire someone in a humane and considerate fashion while also fulfilling your obligation to the dealership to mitigate the legal pitfalls. Learn More

Many have tried to sell dealership parts and accessories on eBay, but few have mastered the technique and approach necessary to succeed. Ebay dealer training manager, Clayton Stanfield, shares the Power Seller's best practices in this Webinar.

How the eBay platform provides plus business opportunity for your Parts Department.

Every once in a while you will hear a parts manager ask- "Is anyone actually selling anything on the Internet?" Those doing the selling often don't want to talk about it too much - why invite the competition to the party.

But eBay trainer, Clayton Stanfield has agreed to visit with us via Webinar for an exploration of what other eBay-successful dealership parts departments are doing to win "Power Seller" rankings.

He has assembled a list of strategies and best practices from which you can get the best view available of how successful eBay Power Sellers are bagging new customers and fattening the bottom line of their profit center. Learn More